How to Turn Customers into Advocates – Restaurant Hospitality
If you own or operate a restaurant, you’re probably hungry for more positive reviews on Yelp, Urbanspoon and other sites. A new study by Michael Luca, a Harvard Business School assistant professor, shows exactly how positive reviews on Yelp impact restaurant sales. According to the study, each star rating on Yelp translated to anywhere from a 5 to 9% increase in revenues for restaurants.
The Power of Rewarding Brand Advocates – 1to1 Media
A word-of-mouth recommendation has been recognized by marketers as the most powerful communication tool. However, much of marketing today is geared around technology rather than face-to-face interaction. Although marketers may have even more pressure to get their brands out there by competing with social media, the old fashioned word-of-mouth tactic can still come in handy—no matter what the communication channel may be.
Book Review: Brand Advocates Can Revolutionize Your Social Media Strategy – SocialMediaToday by Chris Syme
Rob Fuggetta’s new book, Brand Advocates, is music to my ears. For a long time, I’ve been pushing the value of loyalty strategies in social media crisis planning, and now I’m starting to feel like people are catching on. The book will be a valuable resource for anyone working with social media.
Five Ways to Energize Your Advocates to Boost Your Holiday Sales – Business Insider
“Most retailers get 30 to 40 percent of their profits during the holiday shopping season,” Rob Fuggetta, CEO and Founder of social media marketing firm Zuberance, says. ” If retailers and manufacturers are only relying on price-slashing and ads to make their cash register ring this holiday season, they’re overlooking a powerful weapon in their marketing arsenal: their enthusiastic, social-media-powered customers.”
Top 5 Best Practices For Brand Advocate Marketing – Business2Community
Brand advocates are your most loyal, passionate, and engaged customers, and your best marketers. They don’t just buy your products- they sell your products for you. Brand advocates tweet, blog, and Yelp about you; they praise you with five-star reviews on Amazon or TripAdvisor; they talk you up in social networks, online communities, and over coffee; and they defend you from detractors.
Most retailers get 30 to 40 percent of their profits during the holiday shopping season. And makers of consumer electronics products like flat panel TVs sell about half of their products between Black Friday and the Superbowl. If retailers and manufacturers are only relying on price-slashing and ads to make their cash register ring this holiday season, they’re overlooking a powerful weapon in their marketing arsenal: their enthusiastic, social-media-powered customers–brand ‘Advocates’.
The term “brand advocacy” has been making its way up the social marketing buzz word ladder, and rightfully so, since advocacy is the top digital priority of CMOs worldwide, according to a recent IBM study. However, speaking with marketers every day, it has become clear to me that this new type of marketing has spurred different approaches behind getting people to “recommend” brands, some of which are not so good.
When it comes to selling, referrals are the holy grail. It’s much easier to make a sale when the sales process starts with a customer recommending you to a friend or colleague. Ideally, you want to turn your best customers into a “volunteer sales force,” according to Rob Fuggetta, author of the newly published book Brand Advocates: Turning Enthusiastic Customers into a Powerful Marketing Force.
Another Day, Another Three Billion Recommendations – Direct Marketing News
The power of people who love and recommend brands is awesome to behold. Just ask brand advocacy specialist Rob Fuggetta.
[Podcast] Brand Advocates: Turning Enthusiastic Customers into a Powerful Marketing Force- Interview with Eric Dye of Entrepreneur Podcast Network
Rob Fuggetta a brand advocacy expert and author of the new book, Brand Advocates: Turning Enthusiastic Customers into a Powerful Marketing Force joins Enterprise Radio.
True Brand Advocates Can’t Be Bought – Interview with Rob Fuggetta, CEO, Zuberance - Paul Chaney, The Social Media Handyman
If someone is paid to recommend a brand or product, can they be classified as a true advocate? If you ask Rob Fuggetta, founder and CEO of brand advocacy platform provider Zuberance, his answer would be emphatically no.
Marketing Morsels From: Rob Fuggetta – PPC Associates, Search Engine Marketing Blog
PPC Associates’ interview series with some of digital marketing’s thought leaders continues with Rob Fuggetta, founder and CEO of brand-advocacy company Zuberance and author of “Brand Advocates: Turning Enthusiastic Companies Into a Powerful Marketing Force.”
5 Ways to Foster Fanatical Brand Advocates - Fast Company
You don’t need advertising, you need Advocates- the people who tell everyone they know about how awesome your product is. But first you need to know who they are and how to get them.
Face Time: The Power of Brand Advocacy – McKinsey
In this interview, Rob Fuggetta, the founder and CEO of Zuberance, discusses the role of brand advocacy in driving growth at the end of the customer decision journey.
Guest blogger Rob Fuggetta is founder and CEO of online Word of Mouth marketing company Zuberance. What follows is an excerpt from his soon-to-be-published book, “Energize! How to Turn Fans, Followers, and Enthusiastic Customers into Social Media Marketing Machines.”
The most trusted information comes not from you, but from your customers.
10 Ways to Turn Word of Mouth Advertising into Sales – American Express Open Forum
After more than twenty years in Silicon Valley, Rob Fuggetta founded Zuberance in February 2007 because he saw a major opportunity for companies to harness the power of word-of-mouth advertising and the social web to drive sales. He recently provided me with this list of the top ten ways to turn word-of-mouth advertising into sales.
Zuberance Founder/CEO, Rob Fuggetta, was recently interviewed on Live Digital, a weekly half-hour television show about living and working in a digital world, hosted by Shelly Palmer on NBC Universal. (To jump directly to Rob’s segment, fast forward to 17:35.)
How to Create Brand Advocates for Your Hotel – Hotel News Now
There’s a clear difference between these two levels of customer engagement, according to Rob Fuggetta, founder and CEO of marketing company Zuberance. Guests enrolled in your loyalty program probably like your offerings, but they also might just be members as a matter of convenience or in an attempt to rack up points.
E-Book: New Trends in CRM – The Customer Collective
Customer relationship management, or CRM, has become a misused term of art by those who focus too much on software tools and lose sight of the internal business processes where customers are lost or gained. Rob contributes his insights in the chapter, “Four Experts on How to Turn Social Media into Sales.”