“If Rob were a breakfast cereal he would be Rice Krispies – Snap, Crackle, POP! He delighted our crowd with his energy, passion and most importantly educational content. In Rob’s world, it comes down to one question – ‘How likely would you recommend Rob?’ I’d give him a 10 for extremely likely!” Bill Flitter, Founder/CEO Dlvr.it & Host, Content Marketing Strategies 2013, May 8-9, Claremont Hotel, Berkeley, CA
UPCOMING SPEAKING ENGAGEMENTS
May 15, 2013: Zuberance Webinar: How to Boost Online Ratings & Rankings. Wednesday, May 15, 2013 at 11 PST • 2 EST
June 11, 2013: ”Brand Advocacy: The #1 Mission,” Silicon Valley American Marketing Association (SVAMA)
July 17, 2013: AMA Sacramento Valley. Brand Advocacy Luncheon. 11:30 a.m.
September 15-17, 2013: Foodservice Social Media Universe #FSMU: Lunch & Keynote Topic: Influencers vs. Advocates how to find them, and engage them to support your brand.
EVERYBODY LOVES ROB – SPEAKING ENDORSEMENTS
To book Rob for a future speaking engagement, please email rob@zuberance.com or chelsea.hickey@zuberance.com
“Building brand advocacy is a critical topic and area of expertise we were hoping to bring to the table at our Explore events in 2012. Rob was the perfect man for the job. Not only is his enthusiasm and style engaging and uplifting for the audience, the expertise he brings to the table on the subject is second to none.” – Jason Falls, Founder, Social Media Explorer and host of its Explore event series
“Rob is clearly a thought leader in brand advocacy. He immediately engaged Online Marketing Summit attendees with his insights, while delivering practical application for how brands can leverage their advocates to deliver results.” - Shannon L. Ryan, GM, Online Marketing Summit
“In these lean times, my marketing budget is limited. Zuberance showed that I can grow my marketing team by identifying and engaging my most loyal customers. Rob mixed humor and relevant business cases to show how any sized organization can adopt this practice. This session was the highlight of the Art of Marketing conference for me.” – Kristine Olmstead, Marketing Consultant & Social Media Advisor and San Diego American Marketing Association member
“Rob Fuggetta was instrumental in adding value to the understanding of Social Media and Brand Advocacy for health club operators at the Club Industry Conference this year (2012). His book provides comprehensive insight into the cost effective necessity of leveraging your brand advocates to grow and manage your business. Rob understands how to take a business and grow it through the power of its current brand with its best customers in a way that is unmatched. His formula for identifying your customers so that you can take action to amplify their voice and serve their needs is invaluable.” - Bill McBride, President & COO, Club One
“Rob’s presentations are the perfect blend of information, entertainment and engagement. His knowledge of both B2B and B2C brands runs deep as does his field experience, and I would recommend him to anyone who wants to understand brand advocacy better.” -Sima Dahl, President, Parlay Communications, Ltd. and Board Director of Business Marketing Association, Chicago
“Rob has spoken on a number of our webinars. We’d highly recommend Rob as a speaker. He’s lively, informative, and has the ability to seamlessly engage his audience. He will keep you on the edge of your seat throughout his presentation, whether you are a marketing guru or are new in the field.” - Kelsey Arnold, Community Manager, Social Media Today
“Rob did a fantastic job contributing his advocacy knowledge and expertise to the social media panel discussion he participated in at Club Industry. His passion for advocacy was very inspiring and left our audience excited and eager to get started with their own advocacy strategy.” - Jody Mason, Conference Manager, Natural Products Expo West
“Rob is an extremely engaging and dynamic speaker. He captures his audience by being highly interactive when presenting fresh, captivating content. He shared plenty of tweet-worthy facts and case studies on how both B2B and B2C brands are generating recommendations via brand advocates. It has been a pleasure working with Rob here at the Online Marketing Institute and I can 100% say I’m an advocate for Rob Fuggetta’s presentation!” - Alyssa Andrade, Content Coordinator, Online Marketing Institute
“Rob Fuggetta’s visual presentation is a must see for public relations professionals who want to stay ahead of the game. He provides tangible, real-world examples of how to use your advocates as powerful tools to send timely, positive content to an instant messaging, content-hungry public. Brand Advocates is your roadmap to leveraging the power of social media.” -Kimberly Prato, Board of Directors, Public Relations Society of America, San Diego/Imperial Counties Chapter
“A constant challenge we have as a marketing organization is to provide valuable education which is informative, timely and helps our members stay up-to-date on the ever-changing world of marketing. Rob fit the bill perfectly. He brought the critical topic of Brand Advocacy to our event in an engaging, interactive and relatable presentation which left our attendees inspired to put into practice the information Rob provided. We would love to have him speak again.” Debi Lerkins and Anna Brice, American Marketing Association – Phoenix Branch Board Members
“Rob is a dynamic speaker and he understands the challenges marketers are facing in their social media marketing. He shared leading edge tactics and case studies on managing reputation and social media. Many attendees noted to me that they took away actionable ideas and thanked me for having Rob speak.” Laurie Beasley, President, Direct Marketing Association of Northern California www.DMAnc.org
ROB FUGGETTA’S PREVIOUS SPEAKING ENGAGEMENTS
May 7-9, 2013: Content Marketing Strategies Conference 5 Ways to Turn Brand Advocates into a Powerful Content Creation Engine. Learn how to super-charge your content marketing efforts via your Brand Advocates. May 9th, 11:15 am – 12:00 pm.
April 24, 2013: AMA Phoenix April Signature Lunch: How to turn Brand Advocates into a Marketing Force.
April 17, 2013: PRSA San Diego. Turning Enthusiastic Customers into a Powerful Marketing Force.
April 10, 2013: Under the Influence Summit: People Powered Media. Moscone Center West, San Francisco. 3:30 p.m. -7 p.m.
April 9-10, 2013: ad:tech San Francisco, Moscone Center West. Next-Gen Promotions: Using New Tech to Attract Consumers.
March 13, 2013: “Turning Brand Advocates into a Powerful Marketing Force,” UC Davis Business Partner Luncheon
March 5-6, 2013: Summit on Customer Engagement hosted by Customer Reference Forum in Redwood City, CA
February 13, 2013: “How to Leverage Customer Advocates to Drive Leads, Sales, and Positive Word of Mouth Now,” presentation with Karin Silk, VP of Marketing, Rubio’s at the Online Marketing Summit in San Diego, CA
January 30, 2013: “Content Marketing at Toyota,” Association of National Advertisers conference in Torrance, CA
January 24, 2013: “How to Leverage Customer Advocates to Drive Recommendations and Sales,” webinar hosted by RainToday.com
January 24, 2013: “Consumer Engagement: The Holy Grail,” Brand Innovators Consumer Engagement, sponsored by Brand Innovators.
January 15, 2013: “Turning Brand Advocates Into a Force to Drive Leads and Sales,” Reno/Tahoe American Marketing Association in Reno, NV
December 14, 2012: “Harnessing the Power of Networks: How to Incentivize the Online Behavior You Need,” webinar featuring Adobe, Resonate Social, and Zuberance, hosted by Social Media Today
December 10, 2012: “Tapping Brand Advocates for Word of Mouth Marketing,” Power to the Small Business Podcast hosted by Jay Ehret
December 11, 2012: “How to Super-Charge Content Marketing via Brand Advocates,” webinar hosted by Zuberance
November 16, 2012: Explore: Portland, hosted by Social Media Explorer
October 30, 2012: “Marketing is Dead: Do You Agree?” webinar featuring Mitch Joel and Bill Lee, hosted by Zuberance
October 24, 2012: “Influencers or Brand Advocates: Who Carries the Real Clout?” Zuberance webinar featuring Jay Baer (Convince & Convert) and Michael Brito (Edelman Digital)
October 19, 2012: Explore: Orange County, hosted by Social Media Explorer
October 12, 2012: “Social Media in the Fitness Industry,” Club Industry Show in Las Vegas, NV
October 10, 2012: “Art of Marketing” event, American Marketing Association, San Diego Chapter in San Diego, CA
October 3-4, 2012: “Leveraging Brand Advocates to Drive Leads, Sales, and Positive Word of Mouth” (solo presentation), “Multichannel Communication and the New Customer-Company Relationship: Who Holds the Cards?” (panel discussion, IT Expo West in Austin, TX
October 2, 2012: “Leveraging Brand Advocates,” CMO Club Dinner and roundtable in San Diego, CA
September 27, 2012: LVIMA Executive Breakfast in Las Vegas, NV
September 20, 2012: “What Does an Influencer Really Look Like? How to Measure Online Influence That Makes a Difference,” webinar featuring Influencer50, LeaderNetworks, and Zuberance, hosted by Social Media Today
What Does an Influencer Really Look Like? How to Measure Online Influence that Makes a Difference
September 20, 2012: DMA Northern California Luncheon in Burlingame, CA
September 19, 2012: “Top 10 Things Advocates Will Do For Your Brand,” Zuberance/WOMMA webinar featuring Anytime Fitness and Outright (a Go Daddy company)
September 18, 2012: “What Does an Influencer Really Look Like? How to Measure Online Influence That Makes a Difference,” Social Media Today webinar featuring Zuberance, Influencer50, and Leader Networks
August 14-15, 2012: “Customer Engagement,” SES San Francisco
June 13, 2012: “Fan Marketing on Facebook and Beyond,” Inbound Marketing Summit, San Francisco, CA
May 10, 2012: “How to Be Great in Word of Mouth Marketing,” WordofMouth.Org’s Word of Mouth Crash Course, Austin, TX
May 8, 2012: “Advocacy is Delicious: Turning Restaurant.com Advocates into a Social Marketing Force,” Word of Mouth Marketing Association’s (WOMMA) WOMM-U, Chicago, IL
April 12, 2012: “3 Case Studies in 30 Minutes: Energizing B2B Brand Advocates,” BrightTALK’s Social B2B Summit
March 22, 2012: “Three Surprising Facts About Brand Advocates,” Zuberance webinar highlighting exclusive Brand Advocate research
February 29, 2012: “How Box, AVG, and Parallels are Leveraging Customer Advocates,” Zuberance webinar featuring Jen Grant (Box), Jill Hunley (AVG Technologies, and Kim Johnston (Parallels)
January 20, 2012: “Advanced Techniques for Energizing Your Brand Advocates,” Zuberance webinar
January 19, 2012: “Turning Customers into a Powerful Marketing Force,” Northern California chapter meeting of Marketing Executives Networking Group (MENG), San Francisco, CA
October 26, 2011: “How to Turn Fans & Followers into Brand Advocates,” Zuberance webinar co-sponsored by Gleanster, a social media best practices company and featuring Microsoft
October 17, 2011: “Energizing Brand Advocates,” Jarden Marketing Council, Ft. Lauderdale, FL. (Jarden Corporation is a leading provider of global consumer products with a portfolio of more than 100 popular consumer brands including Coleman (a Zuberance customer), Rawlings, Ball, Mr. Coffee, and others.)
September 21, 2011: “Secrets of B2B Social Media & Word of Mouth Marketing,” Zuberance webinar featuring Zuberance Founder/CEO Rob Fuggetta and Laura Messerschmitt, Intuit
July 13, 2011: “Energizing Brand Advocates,” HP EIS, Cupertino, CA
June 6, 2011: NBC’s Live Digital with Shelly Palmer, Episode #59
June 3, 2011: “The Next Step in Social: Beyond Listening & Engagement,” Silicon Valley American Marketing Association (SVAMA), Adobe Corp., San Jose, CA
May 17, 2011: “Turning Social Media & Word of Mouth into Sales,” New York City, Zuberance Brand Advocacy Series, featuring Zuberance Founder/CEO Rob Fuggetta plus marketers from Microsoft, Jet Blue, and Big Fuel social agency. Hosted by Abbey Klaassen, Executive Editor, Ad Age
May 11, 2011: “Turning Social Media & Word of Mouth into Sales,” Chicago, Zuberance Brand Advocacy Series, featuring Zuberance Founder/CEO Rob Fuggetta plus marketers from Alberto Culver, CDW, Gage Marketing. Hosted by Brian Quinton, Editor, Chief Marketer magazine
April 19, 2011: “A Marketing Imperative: Balancing Paid vs. Earned Media” Zuberance webinar co-sponsored by Forrester Research Inc, a marketing research firm and featuring David Armano, Edelman Digital.
April 1, 2011: “Social Recommendations,” 2011 Social Media Summit, San Francisco, sponsored by Physic Ventures and Edelman
March 28, 2011: “Turning Social Media & Word of Mouth into Sales,” IAAA Switzerland, Zurich, Switzerland
March 10, 2011: “How to Turn Loyal Customers into Salespeople” Zuberance webinar co-sponsored by Hospitality Sales and Marketing Association International (HSMAI) and featuring Denihan Hospitality Group and Wyndham Hotel Group.
March 3, 2011: “Energizing Brand Advocates in Travel,” Social Media Strategies for Travel, San Francisco
March 1, 2011: “Transforming Brand Advocates into a Powerful Marketing Force,” Liquid Brand Summit 2011, Palo Alto, CA (Liquid is a leading interactive agency.)
December 22, 2010: “Consumer Trust in the Social Media Age,” TedX, Palo Alto, CA
October 26, 2010: “Turning Social Media & Word of Mouth into Sales,” San Francisco, CA. Sponsored by Zuberance, featuring Zuberance Founder/CEO Rob Fuggetta, the event also featured speakers from Intel, TiVo, and Edelman.
October 20, 2010: “The Marketing Power of Customers,” Zuberance webinar featuring Zuberance Founder/CEO Rob Fuggetta, plus Josh Bernoff, Forrester and Kari Bedgood, director of marketing, Club One Fitness
October 6, 2010: Emergence Capital Partners social media event, panelist along with Porter Gale, CMO, Virgin America and others.
January 21, 2010: “The Future of Social Media in 2010,” panelist. Silicon Valley American Marketing Association (SVAMA), Adobe Corp., San Jose, CA. Zuberance Founder/CEO Rob Fuggetta was a panelist along with marketers from Wells Fargo, Cisco, and Adobe. Jeremiah Owyang of Altimeter hosted the event.