It’s not an effective strategy. It can reduce the impact of advocacy. It’s not ethical and can put a company in FTC’s focus. It’s ridiculous. It’s similar to telling someone, “Since our products aren’t worth discussing in any meaningful way, so why not offer you 10 dollars to write an article.” These are the 10 […]

Here are five shocking pieces of information about Brand Advocates: customers who are proactive in recommending the brands they like and their products1. Brand Advocates comprise a significant segment. Around one-fourth of US online users frequently endorse brands and products, according to a research study published in eMarketer. This means that there are around sixty […]